Sales Asset Library

Editorial deliverables Mershard uses in CEO conversations, design-partner discussions, and board presentations. Some assets are generated PDFs; others are forwardable markdown briefs used immediately after the first executive conversation.

Contents

| File | Generated by | Pages | Use | | ---- | ------------ | ----- | --- | | output/ARX-CEO-Briefing.pdf | ceo_briefing_deck.py | 6 (landscape 16:9) | 15-minute regulated-enterprise CEO conversation | | output/ARX-Patent-Portfolio.pdf | patent_portfolio_brief.py | 2 (letter portrait) | Communicates the technical moat | | technical_trust_pack.md | — | — | Forwardable security, pilot, and maturity package | | competitive_positioning.md | — | — | Internal message map for category and competitor positioning | | output/ARX-Industry-Brief-*.pdf | industry_briefs.py | 6 each | Vertical wedge brief for finance, healthcare, industrial, retail |

Regenerate

``bash cd sales-assets python3 -m venv .venv && source .venv/bin/activate pip install -r requirements.txt python ceo_briefing_deck.py python industry_briefs.py python patent_portfolio_brief.py ``

Outputs land in output/. The standard outbound package for the current motion is:

1. output/ARX-CEO-Briefing.pdf
2. technical_trust_pack.md
3. One relevant output/ARX-Industry-Brief-*.pdf

Use competitive_positioning.md internally to keep the spoken narrative consistent with the market.

Design system

Same paper-and-ink editorial palette as the marketing site and the Workforce Modeler: paper #F6F3EC, ink #151412, rust #B54A2B, deep sage #1F3A2E. Helvetica/Times-Roman/Courier as built-in ReportLab stand-ins for Inter Tight / Fraunces / JetBrains Mono until the TTFs are embedded in a future sprint.

Shared helpers live in _editorial.py so both generators draw the same chrome (eyebrows, hairline rules, page numbers, footer line).